#FIGMA VS INVISION FULL#
Read our full interview with Melanie here.Īs design’s role in tech has transformed, simply creating and offering software isn’t always enough for a company. “It’s about helping you to achieve your goals.” “Design has always been about a lot more than the way something looks,” she says. and Oktoberfest in Germany.įurthermore, Perkins-who thanks to a recent $40 million fundraising round is Australia’s only CEO of a “unicorn” startup, notes that the company has only achieved 1% of what is possible with their platform and only have plans to grow. As it’s currently being used in over 100 languages and in 190 countries, Canva has conducted extensive research into the differing design aesthetics of each country and localizes templates for specific festivities and celebrations-for example, Halloween in the U.S.
“Regardless of your level of design experience, the language you speak, your income or the device you use…our goal is to ensure that design is accessible to everyone,” says CEO Melanie Perkins. In reimagining design for the digital age, Canva has a clear focus.
#FIGMA VS INVISION PROFESSIONAL#
The platform-which integrates professional design elements, including stock photography, graphic elements, and fonts for users to build designs either entirely from scratch or from thousands of free templates-is available on desktop, iOS, and Android, making it possible to spin up an invitation, poster, or graphic on a smartphone at any time. With Canva, a graphic design tool that makes creating designs much simpler and accessible, users have the opportunity to design anything and publish anywhere. As a result, simply creating software isn’t enough to differentiate a company anymore-products must also offer the best user experience, which falls squarely in the realm of design.”įor a deeper dive into the world of design startups, we are featuring Canva, Figma, and InVision as our hot startups of the month.įor a long time, creating designs required expensive software, extensive studying, and time spent waiting for feedback from clients or colleagues. “Now, people can properly build and scale services. “Design’s role in tech has completely transformed over the past five years, in large part thanks to cloud computing,” says Dylan Field, CEO of Figma. “Even in schools, we are seeing a trend towards visual communication.”
You would also be sorely mistaken.ĭesign-related startups-such as Canva, Figma, and InVision, the trio of companies we’re highlighting as this month’s Hot Startups-are still raising large rounds from investors and attracting desirable employees. This is because as industries trend toward visual communication, accessible design platforms and tools have an increasingly important role to play in tech. “People in sales roles who are used to creating text-heavy letters are now often expected to create custom visual pitch decks journalists are often expected to create graphics to illustrate their stories and marketers are often expected to be able to create great graphics for social media,” notes Canva CEO Melanie Perkins. With startups that focus on cryptocurrency, blockchain, and deep learning gobbling up all the headlines, you could be forgiven for thinking that founders and venture capitalists are no longer interested in companies that specialize in a far more tangible and visible field: design.
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